Thursday, November 01, 2007

Sticky Teaching - Mark 4

Painting a word picture conveys an idea so much better, stronger, stickier than an explanation.

I continue to look in the Bible book of Mark to study what Jesus did in leading and building his organization. The parable of the sower is a great example of "sticky" teaching. The book "Made to Stick" talks about six characteristics of a sticky concept.

Simple
Concrete
Credible
Unexpected
Emotional
Story

The parable of the sower, at least in some ways, meets all six of these.

Paint! Don't explain.
Paint! Don't explain.
Paint! Don't explain.

1 comment:

Kris said...

wait ... you said that three times.
isn't that redundant...?
;-)